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Adidas becomes Arsenal’s kit sponsor after 25 years

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Adidas will launch the English Premier League club's home jersey, which is inspired by the iconic Arsenal jerseys of the past.

The 2019/20 home kit kicks off the brand-new partnership between adidas and Arsenal

New Delhi: Sportswear giant adidas entered into a partnership with English football powerhouse Arsenal on Monday.

To begin the partnership,which is being renewed after a gap of 25 years, adidas will launch the English Premier League club’s home jersey, which is inspired by the iconic Arsenal jerseys of the past, a media release stated.

The fresh new strip design has a modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design for the 2019/20 season features a classic all-over red body, popping white sleeves and contrasting collar.

Pierre-Emerick Aubameyang sporting the new Arsenal jersey.

The white high collar design is brightened with a central red stripe and black trimming. This design is repeated on both sleeves and the distinctive three stripes run across the shoulder in bright white.

Manish Sapra, adidas India’s senior marketing director, said, “The partnership with Arsenal FC is a statement of intent and strengthens our position as the leading sports brand.

“Adidas and Arsenal have a rich and successful history, and we are excited to write a new and successful chapter with the club. We are bringing back the history as an inspiration in our jersey design which the fans would love.”

“We are looking forward to the team sporting the adidas three-striped jerseys in the coming season. Adidas and Arsenal both have a rich football heritage and we hope this partnership inspires great football from the team on the pitch,” said Kapil Sathe, head of the Arsenal Pune Supporters Club.

Arsenal has a substantial fanbase in India and is only second to Manchester United in terms of the fan following.

The club has a global fan base, consisting of 37 million Facebook followers, 14.5 million Twitter followers, and 14.4 million followers on Instagram.

Alexandre Lacazette flaunts the new jersey.

With this partnership adidas now has a formidable portfolio of the top European clubs and enjoys a strong Share of Voice in the Premier League with the two biggest clubs – Arsenal and Manchester United.

Adidas India will also launch a special consumer promo, wherein two lucky Arsenal Fans shall get a chance to fly to the Emirates Stadium to watch a Premier League Game.

In the eight years (1986-1994) adidas and Arsenal partnered with each other, the club enjoyed great success, amassing two league titles, two League Cups, a FA Cup and the European Cup Winners’ Cup.

ICC Cricket World Cup 2019

Awarding six runs for overthrows was a “judgment error” by umpires: Taufel

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New Delhi: Retired Australian umpire Simon Taufel, who is also on the MCC Laws sub-committee which makes the rules governing cricket, has said that there was an error of judgment on the part of on-field rules officials Marais Erasmus and Kumar Dharmasena in awarding six runs for overthrows on England all-rounder Ben Stokes instead of five.

Taufel was the International Cricket Council’s (ICC) manager of umpire performance and training as recently as 2015.

Speaking to Sydney Morning Herald, Taufel said, “There was a judgment error on the overthrow. The judgment error was the timing of when the fielder threw the ball. The act of the overthrow starts when the fielder releases the ball. That’s the act. It becomes an overthrow from the instant of the throw.”

Chasing 242 for victory, England needed nine from the final three balls of their regulation 50-overs. Stokes struck the ball into the deep off the third-last ball, and tried to complete a second run. However, a throw from New Zealand’s Martin Guptill ricocheted off Stokes’ bat as the batsman dived home, running away for four overthrows. England were awarded six runs.

But, according to Law 19.8, pertaining to an “overthrow or wilful act of fielder”, Stokes should only have been credited for five runs.

“If the boundary results from an overthrow or from the wilful act of a fielder, the runs scored shall be any runs for penalties awarded to either side, and the allowance for the boundary, and the runs completed by the batsmen, together with the run in progress if they had already crossed at the instant of the throw or act,” the law says.

Replays showed that Stokes and non-striker Adil Rashid hadn’t crossed at the time of the throw.

Taufel, who was named ICC umpire of the year every year from 2004 to 2008 and stood in the 2011 World Cup final, backed the on-field umpires but admitted that they had committed a mistake.

“…It’s unfortunate that there was a judgment error on the timing of the release of the ball and where the batsmen were. They did not cross on their second run, at the instant of the throw. So given that scenario, five runs should have been the correct allocation of runs, and Ben Stokes should have been at the non-striker’s end for the next delivery.

“We’re not perfect. You’ve got the best two umpires in the elite panel doing the final. They’re doing their best like the other two teams are. This is just part of the game. I think it’s unfair to say that the World Cup was decided by that one event.”

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SPN India to telecast the Ashes series, India’s tour of West Indies this monsoon

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Mumbai: Sony Pictures Network (SPN) India launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels. In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, 2019 and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16, 2019.

The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3, 2019.

The 2019 Ashes series will be played in England from August 1 to September 16, 2019 at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series. The intensity of the rivalry makes all the players come in with their strongest performances as The Ashes is considered as one of the most important titles in their careers. While the Aussies have not won an Ashes away series since 2001, with the return of Steve Smith and David Warner, the team from Down Under is a formidable one.

Rajesh Kaul, SPN India Chief Revenue Officer, said: “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

Telecast Schedule:

The Ashes—live and exclusive on SONY SIX from August 1 to September 16, 2019.

India’s tour of West Indies—live and exclusive on SONY TEN 1 (English) and SONY TEN 3 (Hindi) from August 3 to September 3, 2019.

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Squash stars Saurav Ghosal and Joshna Chinappa sign with Baseline Ventures

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New Delhi: Baseline Ventures has announced the signing of two of India’s biggest squash stars—Joshna Chinappa and Saurav Ghosal—on their roster of athletes. Both the athletes have been flagbearers for the country in squash and grabbed headlines recently when they won the men’s and women’s title at the Asian Championships in May earlier this year.

Kolkata’s Saurav Ghosal has been a consistent performer for more than a decade and had recently reached his career-best ranking of World No. 10 in April this year, becoming the first Indian to break into the top-10 in the process. The 32-year-old had a prodigious start to his career and had become the first Indian to achieve No. 1 ranking at Junior level in the sport. He was also the first Indian to bag a medal in the sport when he secured a bronze medal at Doha in the 2006 Asian Games.

Joshna Chinappa has been one of India’s finest squash players who has been bringing the country medals for the last 15 years. In 2014, she paired with Dipika Pallikal to win India’s first Commonwealth Games Gold medal in Glasgow, a feat she almost repeated in 2018 Commonwealth Games in Gold Coast eventually bagging a silver. 2016 saw her break into the top-10 of squash world rankings. She enjoyed a successful campaign in the Jakarta-Palembang Asian Games where she won the bronze in the singles event and a silver in the team event. In June, she broke the record of Bhuvneshwari Kumari by lifting the national squash title for a record 17th time.

Chinappa expressed her delight on the development, saying, “I’m thrilled to sign with Baseline Ventures and am looking forward to a fruitful association with the company. I have a busy 2019 ahead and I hope to make it count by putting my best foot forward. Ghosal also expressed similar emotions when he said, “It’s been a good year for me personally. After achieving my career-best ranking, I’m really excited to have signed with Baseline Ventures.”

The company that was founded in 2014 is one of the leaders in sports, events, entertainment and licensing in India. They represent and manage some of the biggest names in Indian sports including P.V. Sindhu, Pankaj Advani, Prithvi Shaw, Smriti Mandhana and Ravindra Jadeja among others. Earlier this year, they had also signed shooters Apurvi Chandela and Saurabh Chaudhary apart from table tennis star Sathiyan Gnanasekaran and swimmer Sajan Prakash.

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