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English Premier League, La Liga sign multi-year global partnership with Budweiser

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New Delhi: Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced multi-year partnerships with two of the top international football leagues, the Premier League and La Liga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game and connect to more football fans every year.

These new partnerships will activate across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe, a media statement said.

As the world’s most valuable beer brand**, the King of Beers will launch its global ‘Be A King’ campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership designed to celebrate the greatness of the players on the field and the cultural impact of the players off the field.

“We are excited to kick-off these long-term partnerships with the Premier League and La Liga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

La Liga President Javier Tebas added: “We’re committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

*Note: The agreement between Budweiser and LaLiga does not include Spain.

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Baseline Ventures signs Indian pacer Bhuvneshwar Kumar

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New Delhi: Cricketer Bhuvneshwar Kumar sealed a management deal with Baseline Ventures, the sports marketing and events company announced on Monday.

Bhuvneshwar made his ODI and T20I debut in 2012 against Pakistan, is one of the few bowlers to have taken a wicket off his first delivery in ODI cricket. Following the announcement, Bhuvneshwar said, “I am really excited to be associated with Baseline Ventures. They are one of the biggest names in the industry and I hope it’s a fruitful association. I have a long season ahead of me and I will hope that I can win India more matches in the coming future.”

The 29-year-old has claimed 128 wickets from 111 ODIs and joins the list of Indian cricketers managed by Baseline ventures  including Ravindra Jadeja, Prithvi Shaw, Smriti Mandhana, Radha Yadav and Jemimah Rodrigues.

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ICC Cricket World Cup 2019

Awarding six runs for overthrows was a “judgment error” by umpires: Taufel

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New Delhi: Retired Australian umpire Simon Taufel, who is also on the MCC Laws sub-committee which makes the rules governing cricket, has said that there was an error of judgment on the part of on-field rules officials Marais Erasmus and Kumar Dharmasena in awarding six runs for overthrows on England all-rounder Ben Stokes instead of five.

Taufel was the International Cricket Council’s (ICC) manager of umpire performance and training as recently as 2015.

Speaking to Sydney Morning Herald, Taufel said, “There was a judgment error on the overthrow. The judgment error was the timing of when the fielder threw the ball. The act of the overthrow starts when the fielder releases the ball. That’s the act. It becomes an overthrow from the instant of the throw.”

Chasing 242 for victory, England needed nine from the final three balls of their regulation 50-overs. Stokes struck the ball into the deep off the third-last ball, and tried to complete a second run. However, a throw from New Zealand’s Martin Guptill ricocheted off Stokes’ bat as the batsman dived home, running away for four overthrows. England were awarded six runs.

But, according to Law 19.8, pertaining to an “overthrow or wilful act of fielder”, Stokes should only have been credited for five runs.

“If the boundary results from an overthrow or from the wilful act of a fielder, the runs scored shall be any runs for penalties awarded to either side, and the allowance for the boundary, and the runs completed by the batsmen, together with the run in progress if they had already crossed at the instant of the throw or act,” the law says.

Replays showed that Stokes and non-striker Adil Rashid hadn’t crossed at the time of the throw.

Taufel, who was named ICC umpire of the year every year from 2004 to 2008 and stood in the 2011 World Cup final, backed the on-field umpires but admitted that they had committed a mistake.

“…It’s unfortunate that there was a judgment error on the timing of the release of the ball and where the batsmen were. They did not cross on their second run, at the instant of the throw. So given that scenario, five runs should have been the correct allocation of runs, and Ben Stokes should have been at the non-striker’s end for the next delivery.

“We’re not perfect. You’ve got the best two umpires in the elite panel doing the final. They’re doing their best like the other two teams are. This is just part of the game. I think it’s unfair to say that the World Cup was decided by that one event.”

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SPN India to telecast the Ashes series, India’s tour of West Indies this monsoon

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Mumbai: Sony Pictures Network (SPN) India launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels. In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, 2019 and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16, 2019.

The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3, 2019.

The 2019 Ashes series will be played in England from August 1 to September 16, 2019 at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series. The intensity of the rivalry makes all the players come in with their strongest performances as The Ashes is considered as one of the most important titles in their careers. While the Aussies have not won an Ashes away series since 2001, with the return of Steve Smith and David Warner, the team from Down Under is a formidable one.

Rajesh Kaul, SPN India Chief Revenue Officer, said: “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

Telecast Schedule:

The Ashes—live and exclusive on SONY SIX from August 1 to September 16, 2019.

India’s tour of West Indies—live and exclusive on SONY TEN 1 (English) and SONY TEN 3 (Hindi) from August 3 to September 3, 2019.

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