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IPL 2019 was the most viewed edition, courtesy broadcasters STAR Network

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462 million watched the 12th edition of the IPL on the STAR Network

Mumbai: With nail-biting last-ball thrillers and multiple last-over finishes, the 12th season of the IPL has been an absolute treat for cricket fans. Viewership records have been smashed out of the park with STAR Network broadcasting the tournament in eight languages, witnessing an overall reach increase of 12% from last year. Television viewership reached a phenomenal 27.3 mn* average impressions registering a growth of 15%* setting a tournament viewership record. The total reach for IPL 2019 stood at a mammoth 462 million. The total consumption increased from 300 billion minutes to 338 billion minutes making it the highest ever in IPL history!

Regional growth story in numbers

 

Target Set

IPL 2019 Growth compared to IPL 2018
Consumption

(Bn minutes)

Tournament Reach

(in million)

 

Consumption

 

Tournament Reach

India 338 462 13% 12%
HSM 234 287 14% 17%
South 104 175 10% 3%

Personalising the experience with dedicated new regional sports channels, curated content for all members of the family, an exciting campaign and a host of innovative programming initiatives fueled growth across consumer segments, especially amongst kids and women.

Growth per demographic

BARC OVERALL IMPRESSIONS KIDS

(2-14 years)

FEMALES

(15+ years)

MALES

(15+ years)

Average Impressions*

(in million) Full Tournament

 27.3 4.3 9.8 13.2
% Growth in 2019 (vs 2018 SPLY)**  15% 27% 14% 11%

Commentating on the success, Gautam Thakar, CEO, Star Sports said, “I am delighted that VIVO IPL 2019 was the biggest ever! This year, the strong regional strategy of having four independent dedicated language channels in Tamil, Telugu, Bangla and Kannada, the Select Dugout and Super Funday feed contributed immensely to the increased reach of IPL. The exciting Summer of Cricket on our network began with a spectacular IPL and will continue with the upcoming ICC Cricket World Cup. On behalf of the Star Sports Network, I would like to thank all stakeholders who have contributed to make IPL 2019 a grand success.”

Game Ne Banaya Name

True to what IPL is known for, the 2019 edition saw some Game Banayega Name moments with the rapid rise of some of the best Indian talent. Be it the gutsy Riyan Parag, or the youngest IPL captain this season Shreyas Iyer, or the coming of age performances by Prithvi Shaw and Shubman Gill or the spin twins Rahul Chahar and Shreyas Gopal–these names have left the Indian selectors spoilt for choices. The tournament provided these players a perfect platform – where opportunity truly met talent.

Personalising the experience for fans

After the tremendous response to a reimagined IPL last year, STAR upped the ante for broadcast of the 12th edition. The Select Dugout 2.0 for example continued to be a fan favourite as new experts, deeper analysis and more live demos ensured core cricket fans stayed ahead of the game. Those who preferred to dabble with humour, entertainment and fun were in for a treat as every Sunday was turned into a Super Funday. The feed saw kids as anchors and presenters interviewing some cricketers and Bollywood personalities. The Super Funday feed was viewed by 160 million people.

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Star Sports renews exclusive broadcast rights for EPL till 2022

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Star Sports will broadcast over 250 Premier League games LIVE across the network and beam all 380 games LIVE on its digital platform Hotstar

Mumbai: For the past two decades, Star Sports, India’s leading sports broadcaster has continued to entertain football fans in India with top flight English football. On Friday, Star Sports announced that it will continue its partnership with Premier League for the next three years running up to the 2021-22 season.

The renewal reinforces Star Sports’ and Hotstar’s commitment to football in India, with the best of global and Indian football action. Star Sports will broadcast more than 250 Premier League games LIVE across the network and beam All 380 games LIVE on Hotstar.

Commenting on the partnership, Gautam Thakar, CEO, Star Sports, said, “We are excited to continue our partnership with the Premier League and are proud to showcase the best of football on Star Sports. As the home of sports, we are delighted to bring the Premier league to passionate fans in India and look forward to many fantastic seasons of football in the years ahead.”

Premier League director of broadcasting, Paul Molnar said, “We look forward to continuing to work with Star to make the best Premier League action available to the many passionate football fans in India who closely follow our clubs and the competition.”

The world’s most watched league will continue to showcase the talent of Kevin De Bruyne (Man City), Mo Salah (Liverpool), Paul Pogba (Man United), Alexandre Lacazette (Arsenal), Harry Kane (Tottenham) on the field with Pep Guardiola (Man City), Jurgen Klopp (Liverpool), Unai Emery (Arsenal) and Ole Gunnar Solskjær (Man United) orchestrating the team movements from off the field. The quality of play continues to get better in the league with promoted teams putting up a challenge.

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Euro T20 Slam unveils TYKA as official kit partner

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Mumbai: Renowned sportswear and sports equipment brand TYKA has become an official kit partner for the Euro T20 Slam that is going to take place in The Netherlands, Scotland and Ireland between August 30 and  September 22 this year.

TYKA, which has been associated with Indian Premier League (IPL) teams like Kings XI Punjab, Sunrisers Hyderabad, Gujarat Lions (now defunct) and several soccer clubs, has come on board for the next three years.

All six franchises of Euro T2o Slam—Edinburgh Rocks, Glasgow Giants, Rotterdam Rhinos, Amsterdam Knights, Belfast Titans and Dublin Chiefs—will be seen wearing TYKA manufactured and branded kits.

Promoter Amit Singh of Woods Entertainment confirming the development said, “We are elated to welcome TYKA as our official kit partner for the next three years. TYKA has had a great experience of working with the IPL franchises and soccer clubs, and that will surely help them create world class fabric and kits for the top cricketers. They have always cared about the playing conditions, so if its sweat resistant fabric for the summer tournament in India, it could very well be a different kind of warm fabric for the Euro T20 Slam. I am sure that TYKA’s R&D team will put in a great effort in making the most fashionable kits for the players.”

TYKA MD Rajan Kohli said, “We see a lot of potential in the Euro T20 Slam and are excited to begin our relationship from the inception of the league itself. We feel that the league is not just perfect for the players of Ireland, Scotland and the Netherlands but it’s also a great platform for brands like us to come and showcase our work to this part of the world.”

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Garmin co-founder Gary Burrell, 81, passes away

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Innovator, entrepreneur and servant leader will be remembered for his legacy of growing Garmin from a start-up company to a global leader in GPS technology

New Delhi: Aviation pioneer and co-founder of Garmin Ltd., Gary Burrell, passed away on Wednesday at the age of 81, a statement from the company said. Burrell retired in 2002 and continued to serve as Garmin’s co-chairman until 2004 when he was named Chairman Emeritus.

Burrell co-founded Garmin with Dr. Min Kao in 1989 with the vision of creating products powered by an emerging technology known as the Global Positioning System, or GPS. Thirty years later, Garmin has grown from a handful of engineers into a global location and communication product powerhouse with more than 13,000 associates in 60 offices around the world. Of his many accomplishments, Gary was most proud of the jobs he helped create.

“Gary Burrell has been my friend, mentor and partner for more than 30 years,” Kao said. “His vision, values, engineering skills and commitment to serving our customers have been the foundation for the growth of our company. It has been both a great privilege and a blessing to have known this amazing man and I know his legacy will live on.”

In a career spanning 50 years, Burrell motivated and mentored thousands of employees. Among them was Garmin President and CEO Cliff Pemble, one of Burrell’s first hires. “While Gary will be remembered by many as one of the great entrepreneurs of our age, I will remember the unusual way in which he led our company, something he called servant leadership,” Pemble said. “Whether it was about creating the best product or his behavior as a leader, Gary always considered the impact to others before himself. His example not only inspired my contribution to Garmin, it also positively influenced me as a husband and father. I am forever grateful for the rich and enduring legacy of Gary Burrell.”

Prior to launching Garmin in 1989, Burrell held leadership positions at marine and aviation electronics companies including Lowrance Electronics, King Radio Corporation and AlliedSignal. He is widely regarded as one of the leading innovators of integrated avionics, having designed and developed the first successful NAV/COMM for the general aviation market.

At Garmin, Gary expanded his vision for integration with the GNS 430/530 product family, which combines GPS technology with traditional aviation navigation and communication systems and a color moving map. Gary went on to conceive the G1000 cockpit system which today is operating in thousands of aircraft around the world from small piston powered airplanes through mid-sized business jets. Burrell earned his bachelor’s in electrical engineering at Wichita State University and his master’s from Rensselaer Polytechnic Institute.

For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary markets, including automotive, aviation, fitness, marine, and outdoor recreation.

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