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IPL 2019 was the most viewed edition, courtesy broadcasters STAR Network

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462 million watched the 12th edition of the IPL on the STAR Network

Mumbai: With nail-biting last-ball thrillers and multiple last-over finishes, the 12th season of the IPL has been an absolute treat for cricket fans. Viewership records have been smashed out of the park with STAR Network broadcasting the tournament in eight languages, witnessing an overall reach increase of 12% from last year. Television viewership reached a phenomenal 27.3 mn* average impressions registering a growth of 15%* setting a tournament viewership record. The total reach for IPL 2019 stood at a mammoth 462 million. The total consumption increased from 300 billion minutes to 338 billion minutes making it the highest ever in IPL history!

Regional growth story in numbers

 

Target Set

IPL 2019 Growth compared to IPL 2018
Consumption

(Bn minutes)

Tournament Reach

(in million)

 

Consumption

 

Tournament Reach

India 338 462 13% 12%
HSM 234 287 14% 17%
South 104 175 10% 3%

Personalising the experience with dedicated new regional sports channels, curated content for all members of the family, an exciting campaign and a host of innovative programming initiatives fueled growth across consumer segments, especially amongst kids and women.

Growth per demographic

BARC OVERALL IMPRESSIONS KIDS

(2-14 years)

FEMALES

(15+ years)

MALES

(15+ years)

Average Impressions*

(in million) Full Tournament

 27.3 4.3 9.8 13.2
% Growth in 2019 (vs 2018 SPLY)**  15% 27% 14% 11%

Commentating on the success, Gautam Thakar, CEO, Star Sports said, “I am delighted that VIVO IPL 2019 was the biggest ever! This year, the strong regional strategy of having four independent dedicated language channels in Tamil, Telugu, Bangla and Kannada, the Select Dugout and Super Funday feed contributed immensely to the increased reach of IPL. The exciting Summer of Cricket on our network began with a spectacular IPL and will continue with the upcoming ICC Cricket World Cup. On behalf of the Star Sports Network, I would like to thank all stakeholders who have contributed to make IPL 2019 a grand success.”

Game Ne Banaya Name

True to what IPL is known for, the 2019 edition saw some Game Banayega Name moments with the rapid rise of some of the best Indian talent. Be it the gutsy Riyan Parag, or the youngest IPL captain this season Shreyas Iyer, or the coming of age performances by Prithvi Shaw and Shubman Gill or the spin twins Rahul Chahar and Shreyas Gopal–these names have left the Indian selectors spoilt for choices. The tournament provided these players a perfect platform – where opportunity truly met talent.

Personalising the experience for fans

After the tremendous response to a reimagined IPL last year, STAR upped the ante for broadcast of the 12th edition. The Select Dugout 2.0 for example continued to be a fan favourite as new experts, deeper analysis and more live demos ensured core cricket fans stayed ahead of the game. Those who preferred to dabble with humour, entertainment and fun were in for a treat as every Sunday was turned into a Super Funday. The feed saw kids as anchors and presenters interviewing some cricketers and Bollywood personalities. The Super Funday feed was viewed by 160 million people.

Brand Lounge

Baseline Ventures signs Indian pacer Bhuvneshwar Kumar

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New Delhi: Cricketer Bhuvneshwar Kumar sealed a management deal with Baseline Ventures, the sports marketing and events company announced on Monday.

Bhuvneshwar made his ODI and T20I debut in 2012 against Pakistan, is one of the few bowlers to have taken a wicket off his first delivery in ODI cricket. Following the announcement, Bhuvneshwar said, “I am really excited to be associated with Baseline Ventures. They are one of the biggest names in the industry and I hope it’s a fruitful association. I have a long season ahead of me and I will hope that I can win India more matches in the coming future.”

The 29-year-old has claimed 128 wickets from 111 ODIs and joins the list of Indian cricketers managed by Baseline ventures  including Ravindra Jadeja, Prithvi Shaw, Smriti Mandhana, Radha Yadav and Jemimah Rodrigues.

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Brand Lounge

English Premier League, La Liga sign multi-year global partnership with Budweiser

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New Delhi: Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced multi-year partnerships with two of the top international football leagues, the Premier League and La Liga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game and connect to more football fans every year.

These new partnerships will activate across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe, a media statement said.

As the world’s most valuable beer brand**, the King of Beers will launch its global ‘Be A King’ campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership designed to celebrate the greatness of the players on the field and the cultural impact of the players off the field.

“We are excited to kick-off these long-term partnerships with the Premier League and La Liga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

La Liga President Javier Tebas added: “We’re committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

*Note: The agreement between Budweiser and LaLiga does not include Spain.

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ICC Cricket World Cup 2019

Awarding six runs for overthrows was a “judgment error” by umpires: Taufel

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New Delhi: Retired Australian umpire Simon Taufel, who is also on the MCC Laws sub-committee which makes the rules governing cricket, has said that there was an error of judgment on the part of on-field rules officials Marais Erasmus and Kumar Dharmasena in awarding six runs for overthrows on England all-rounder Ben Stokes instead of five.

Taufel was the International Cricket Council’s (ICC) manager of umpire performance and training as recently as 2015.

Speaking to Sydney Morning Herald, Taufel said, “There was a judgment error on the overthrow. The judgment error was the timing of when the fielder threw the ball. The act of the overthrow starts when the fielder releases the ball. That’s the act. It becomes an overthrow from the instant of the throw.”

Chasing 242 for victory, England needed nine from the final three balls of their regulation 50-overs. Stokes struck the ball into the deep off the third-last ball, and tried to complete a second run. However, a throw from New Zealand’s Martin Guptill ricocheted off Stokes’ bat as the batsman dived home, running away for four overthrows. England were awarded six runs.

But, according to Law 19.8, pertaining to an “overthrow or wilful act of fielder”, Stokes should only have been credited for five runs.

“If the boundary results from an overthrow or from the wilful act of a fielder, the runs scored shall be any runs for penalties awarded to either side, and the allowance for the boundary, and the runs completed by the batsmen, together with the run in progress if they had already crossed at the instant of the throw or act,” the law says.

Replays showed that Stokes and non-striker Adil Rashid hadn’t crossed at the time of the throw.

Taufel, who was named ICC umpire of the year every year from 2004 to 2008 and stood in the 2011 World Cup final, backed the on-field umpires but admitted that they had committed a mistake.

“…It’s unfortunate that there was a judgment error on the timing of the release of the ball and where the batsmen were. They did not cross on their second run, at the instant of the throw. So given that scenario, five runs should have been the correct allocation of runs, and Ben Stokes should have been at the non-striker’s end for the next delivery.

“We’re not perfect. You’ve got the best two umpires in the elite panel doing the final. They’re doing their best like the other two teams are. This is just part of the game. I think it’s unfair to say that the World Cup was decided by that one event.”

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