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SPN India to telecast the Ashes series, India’s tour of West Indies this monsoon

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Mumbai: Sony Pictures Network (SPN) India launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels. In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, 2019 and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16, 2019.

The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3, 2019.

The 2019 Ashes series will be played in England from August 1 to September 16, 2019 at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series. The intensity of the rivalry makes all the players come in with their strongest performances as The Ashes is considered as one of the most important titles in their careers. While the Aussies have not won an Ashes away series since 2001, with the return of Steve Smith and David Warner, the team from Down Under is a formidable one.

Rajesh Kaul, SPN India Chief Revenue Officer, said: “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

Telecast Schedule:

The Ashes—live and exclusive on SONY SIX from August 1 to September 16, 2019.

India’s tour of West Indies—live and exclusive on SONY TEN 1 (English) and SONY TEN 3 (Hindi) from August 3 to September 3, 2019.

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Adidas launches new jacket, celebrates self-expression through its star athletes

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Dipika Pallikal, Swapna Barman & Simranjit Kaur at the launch of VRCT Jacket
Dipika Pallikal (From left), Swapna Barman & Simranjit Kaur at the launch of adidas' VCR jacket.

Adidas’ VRCT jacket is a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur

New Delhi: Global Sportswear giant, adidas, known for it’s high performance products worn by the world’s best athletes, and brand campaigns that transcend cultures and stereotypes, has launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality.

Launched to inspire individuality in creators including athletes, the jacket comes with a customisable badge making it a vehicle of self-expression, allowing one to show the world what one truly believes in. Worn by high school and college students world over to represent school and team pride, varsity jackets emanate individuality and success.

Inspired by the iconic varsity jacket which is worn by high school and college students world over to represent team pride, VRCT reworks the iconic design of for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.

To celebrate the campaign and give wings to the idea of self-expression, adidas has been working with leading women athletes in India who have overcome multiple challenges both on and off the field and displayed immense individuality to succeed. These include national icons – heptathlete Swapna Barman, squash player Dipika Pallikal, boxer Simranjit Kaur and sprinter Hima Das who will be the leading voice of the campaign in India.

The launch of the VRCT jacket saw Swapna, Dipika and Simranjit lead a panel discussion where they spoke about their journey not only as athletes but also emphasised on staying true to themselves, which has played an important role in their success.

Being proud of her imperfections, Swapna Barman, Indian heptathlete said “Embrace your flaws and wear them like an armour so no one can use them against you. I believe my imperfections have been my biggest motivation to succeed. I’m so happy to be working with adidas on the adidas VRCT jacket that allows me to own and celebrate by imperfections.”

Present at the launch along with adidas ambassadors, Manish Sapra, Senior Marketing Director, adidas India, said: “adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.”

Staying true to its creators positioning, adidas extended an opportunity to consumers to become true creators with a specially curated evening with collaborators from various genres, celebrating individuality and self-expression. The consumers also engaged with a special ‘WeRepresent Zone’ where they customised their badges and got a chance to wear them on their VRCT jacket with pride.

Ensuring that the celebration of self-expression and individuality proliferates through various age groups and audiences, the brand is also customising unique badges for groups on WhatsApp, allowing consumers to co-create with their close ones and celebrate what they stand for as a group.

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Select matches of Mizoram Premier League to be streamed LIVE on SonyLIV

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New Delhi: ZONET Cable TV. Pvt. Ltd. and Mizoram Football Association (MFA) have signed an exclusive digital streaming partnership with SonyLIV, India’s first premium video on demand (VOD) service to stream select live matches of the Mizoram Premier League (MPL) Season 8. This partnership will enable football loving audience across India to access the league on the go. The league is jointly organized by MFA and ZONET with the former managing the technical operations while the latter funding and broadcasting the league.

MPL has been a leading football league in the country and Mizoram as a state has produced nationally celebrated football players like Jeje Lalpekhlua, Lalruatthara, Jerry Lalrinzuala, Malsawmzuala, Lalthathanga among others, who have been plying their trade in India across top leagues. MPL has played a significant and impactful role in giving a development pathway to these and many more players from the region.current sports news

Announcing the partnership, Lalnghinglova Hmar, Secretary of Mizoram Football Association said, “Mizoram Premier League is a platform that has provided the opportunity for the emerging talent in the bustling nursery of football for the past 7 years. We have overcome lack of funding, infrastructure and coaches to be recognized as one of the best scouting platforms in the country today. It is a matter of pride for us to partner with SonyLIV and reach out to millions of football lovers across the country and showcase the talent and quality of play on offer at MPL.”

Watch select matches of Mizoram Premier League LIVE on SonyLIV, kicked off from 6th September.

 

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Fast&Up to provide swimmer Srihari Nataraj nutrition support in his Olympic quest

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Mumbai: Swimming sensation Srihari Nataraj returned home to good news from the FINA Junior World Championships in Budapest, Hungary on Tuesday evening as Fast&Up  India’s leading sports and active nutrition brand officially announced to support the 18-year-old Bengaluru lad’s Olympic quest as his nutrition partner.

In the last 12 months, Srihari has shown remarkable improvement in the 100 and 200 metres backstroke event where he has slashed timing from 56.71 seconds (100m) and 2:02.97 (200m) seconds clocked last year to an impressive 54.69 and 2:02.08 seconds respectively which he clocked during the FINA Junior World Championships held between 20 and 25 August in Budapest. His effort in the 100m backstroke event has enabled him to achieve the B Qualification mark for Tokyo Olympics and is only a mere .80 seconds behind the A qualification time.

Srihari emphasized that with good nutrition support and some fine-tuning in his flip turns, he can make the A Qualification mark. “I need to focus a little bit more on my diet, nutrition, and recovery where I believe Fast&Up will play a big role. I am delighted to have their support in my Olympic quest,” he said.

Fast&Up CEO, Vijayaraghavan Venugopal said he was happy to support the swimmer in his quest to achieve the Olympic qualification. “We have been in touch with Srihari for a while now and he exudes confidence and is very focused on his target. At the rate at which he is performing, we at Fast&Up believe he is on track to achieve the qualification for Tokyo 2020.”

Fast&Up recently announced the signing of elite athlete Govindan Lakshmanan and is in partnership with over 100 Indian athletes which include Indian cricketer Mayank Agarwal, India’s highest-ranked table tennis player Sathiyan Gnanasekaran and footballer Iain Hume.

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