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Adidas becomes Arsenal’s kit sponsor after 25 years

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Adidas will launch the English Premier League club's home jersey, which is inspired by the iconic Arsenal jerseys of the past.

The 2019/20 home kit kicks off the brand-new partnership between adidas and Arsenal

New Delhi: Sportswear giant adidas entered into a partnership with English football powerhouse Arsenal on Monday.

To begin the partnership,which is being renewed after a gap of 25 years, adidas will launch the English Premier League club’s home jersey, which is inspired by the iconic Arsenal jerseys of the past, a media release stated.

The fresh new strip design has a modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design for the 2019/20 season features a classic all-over red body, popping white sleeves and contrasting collar.

Pierre-Emerick Aubameyang sporting the new Arsenal jersey.

The white high collar design is brightened with a central red stripe and black trimming. This design is repeated on both sleeves and the distinctive three stripes run across the shoulder in bright white.

Manish Sapra, adidas India’s senior marketing director, said, “The partnership with Arsenal FC is a statement of intent and strengthens our position as the leading sports brand.

“Adidas and Arsenal have a rich and successful history, and we are excited to write a new and successful chapter with the club. We are bringing back the history as an inspiration in our jersey design which the fans would love.”

“We are looking forward to the team sporting the adidas three-striped jerseys in the coming season. Adidas and Arsenal both have a rich football heritage and we hope this partnership inspires great football from the team on the pitch,” said Kapil Sathe, head of the Arsenal Pune Supporters Club.

Arsenal has a substantial fanbase in India and is only second to Manchester United in terms of the fan following.

The club has a global fan base, consisting of 37 million Facebook followers, 14.5 million Twitter followers, and 14.4 million followers on Instagram.

Alexandre Lacazette flaunts the new jersey.

With this partnership adidas now has a formidable portfolio of the top European clubs and enjoys a strong Share of Voice in the Premier League with the two biggest clubs – Arsenal and Manchester United.

Adidas India will also launch a special consumer promo, wherein two lucky Arsenal Fans shall get a chance to fly to the Emirates Stadium to watch a Premier League Game.

In the eight years (1986-1994) adidas and Arsenal partnered with each other, the club enjoyed great success, amassing two league titles, two League Cups, a FA Cup and the European Cup Winners’ Cup.

Brand Lounge

Adidas launches Official Match Ball for FIFA 20 Global Series

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FIFA 20 Global Series Match Ball
EA SPORT FIFA 20 Global Series - Official Match Ball

New Delhi: Global sports apparel giant Adidas and Electronic Arts have unveiled the official match ball for the EA Sports FIFA 20 Global Series on the road to the FIFA eWorld Cup.

The match ball will debut on pitch during a competitive event at the FUT Champions Cup Stage I in November.

Speaking about the EA Sports FIFA 20 Global Series, Vice President of Global Brand Communications, Florian Alt said: “With the growth of eSports, we’re seeing a whole new category of athletes emerge, whose game requires a unique set of skills, training and mindset. We are just as committed to helping support their game, through innovative partnerships, specially designed products, as well as physical and mental training tools to help enhance their game.”

For ultimate realism, enhanced ball physics, featured in EA SPORTS FIFA 20, will be on full display with the EA SPORTS FIFA 20 adidas match ball. Enhancing the physical and digital connection even further, the ball will react differently to individual pitch types and stadium locations, such as turf, pristinely kept grounds or ravaged rainy fields. The ball’s shadow will also appear on screen to show the spin.

The adidas EA SPORTS FIFA 20 Global Series ball is available now and can be unlocked via FIFA Ultimate Team packs, or by watching the first FUT Champions Cup on 8th November. The digital ball will not be available to buy in physical form.

“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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Adidas unveils global ‘Tango League’ in Mumbai

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Former Indian Footballer, Robin Singh with local kids from Dharavi at the adidas Tango League in Mumbai

The initiative starts with 64 teams participating from across the city

New Delhi: After three editions in Delhi, global sportswear giant adidas has launched Tango League in Mumbai.

The initiative is conceived to boost the rising fever of football in India. The league was hosted at St. Andrew’s Football Turf in Bandra, Mumbai and saw 64 teams across 3 categories – Women/ Under 18/ Over 18/ battling in a five-a-side format taking the excitement quotient to a whole new level.

After gaining a remarkable fan base in Delhi, the brand brought the globally acclaimed concept to the Creators in Mumbai, giving the football freaks in the city a never seen before avenue to explore.

The league, is a celebration of the city’s street football culture and is an aim to encourage young talent to chase their passion for the game. The highlight of the league in Mumbai was the all women’s tournament which saw adidas further dial up its efforts of driving inclusivity and equal opportunity for all athletes, irrespective of gender.

Staying true to their belief of ‘changing lives through the power of sports’, adidas also hosted teams from Dharavi at the League thereby furthering their efforts to level the playing field.

Apart from enjoying a highly competitive and intense football tournament, young footballers also got to test their skills in the 1V1 Panna cage battles and 60-second skill circuits, which garnered a lot of attention amongst the players present there.

Present at the event, Indian footballer and adidas asset Robin Singh said: “The adidas Tango League is an extremely popular urban football concept in India and across the globe. I wish I had something like this when I was growing up in football. With brands like adidas coming forward and facilitating such grass root efforts, the league is a boost for city amateurs”

As the global leader in football, adidas continues to promote and nurture grass-root football in India by bringing innovative concepts to bring football closer to Indians. adidas Tango League serves as the most disruptive hunt for the amateur players that standout both on and off the pitch.

Commenting on the event, Manish Sapra, Senior Marketing Director, adidas India, said, “adidas understands its responsibility as the global leader in sports.

“We aim to work with and serve athletes of all skill levels. So whether it’s a young girl or a boy or a pro athlete, we want to inspire them through unique sport experiences to drive individual growth, helping create a better future.”

“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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CEAT signs bat endorsement deal with cricketer Shreyas Iyer

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Shreyas-Iyer-with-CEAT-Bat.

 New Delhi: CEAT Ltd, a leading Indian tyre manufacturer has signed a bat endorsement deal with Indian Cricket’s rising star ‘Shreyas Iyer’. Shreyas will now be a valuable addition to the team CEAT, which boasts of stars like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur. The CEAT logo will be prominently donned on the bats used by the agile right-hander in all formats of the game henceforth.

Commenting on the latest development, Anant Goenka, Managing Director, CEAT Ltd, said, “With IPL and CEAT Cricket Awards, we continue to believe in Cricket’s ever growing popularity. We are delighted to have Shreyas Iyer on board, representing our brand across all formats of cricket. We welcome him to the CEAT family and hope that he continues to succeed on and off the field.”

Speaking on the occasion, Shreyas Iyer said, “It is my pleasure to be associated with CEAT that has always supported and boosted cricket in the country. I am looking forward to this longstanding relationship with CEAT and continuing to excel in the game, making many more great memories on the field.”

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“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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