New Delhi: adidas running has introduced the latest iteration of 4DFWD and 4DFWD Pulse shoes for the everyday runner. With these shoes, adidas has moved to the next step in data-driven 3D printed midsole innovation, designed to move forward for the everyday runner.
After combining years of athlete data with the unique technology of 3D printing, adidas has created 4DFWD to provide runners with an all-new running experience. Additionally, 4DFWD Pulse has a combination of 4D and EVA technology to ensure a soft landing with every step. Perfectly printed and precisely positioned, the shoe is coded for a smooth run with the 4DFWD heel angled to increase impact absorption, working together with the EVA midsole. This unique design translates into a smooth heel transition at the moment of touchdown.
Furthermore, the three-layered mesh upper in the 4DFWD PULSE has been engineered for seamless stretchable support for lateral and linear movement, combined with the outsole designed to work in harmony with the midsole, providing superior traction as you run.
adidas has developed 4D lattice mid-sole technology in partnership with Carbon for more than four years by collating the athlete data and Carbon’s Digital Light SynthesisTM technology to produce precision-tuned 3D printed midsoles.
adidas 4D footwear is amongst the first across the globe to use this cutting-edge technology which offers the ability to fine-tune midsoles to specific patterns of movement, so that athletes can enjoy a precision performance with every step.
Identified from one of five million possible lattice structures and made of 39% bio-based material, the bowtie-shaped FWD CELL has been specifically coded to compress forward upon vertical impact. As compared to previous generations of the 4D midsole, adidas 4DFWD generates three times as much forward motion under vertical loading in mechanical testing conditions. As a result, peak braking force experienced by the athlete during running is reduced on average by 15% as the midsole redirects these vertical impact forces into horizontal forward motion – delivering running economy comparable to that of ULTRABOOST midsoles in lab conditions.
adidas Running Product Manager, Charlotte Heidmann said, “adidas 4DFWD really does take 4D technology to the next level, enabling us to design in a way that conventional foam midsoles do not allow. Working closely with Carbon, our product teams, and testers we identified one perfect lattice midsole that is designed to compress forwards under loading and counter mechanical forces whilst delivering a unique gliding sensation for our runners.”
adidas 4DFWD and adidas 4DFWD PULSE will be available from August 12th 2021 at an MRP of INR 19,999/- and INR 15,999/- respectively and can be purchased via shop.adidas.co.in and selected retailers across India.