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Adidas launches new jacket, celebrates self-expression through its star athletes

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Dipika Pallikal, Swapna Barman & Simranjit Kaur at the launch of VRCT Jacket
Dipika Pallikal (From left), Swapna Barman & Simranjit Kaur at the launch of adidas' VCR jacket.

Adidas’ VRCT jacket is a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur

New Delhi: Global Sportswear giant, adidas, known for it’s high performance products worn by the world’s best athletes, and brand campaigns that transcend cultures and stereotypes, has launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality.

Launched to inspire individuality in creators including athletes, the jacket comes with a customisable badge making it a vehicle of self-expression, allowing one to show the world what one truly believes in. Worn by high school and college students world over to represent school and team pride, varsity jackets emanate individuality and success.

Inspired by the iconic varsity jacket which is worn by high school and college students world over to represent team pride, VRCT reworks the iconic design of for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.

To celebrate the campaign and give wings to the idea of self-expression, adidas has been working with leading women athletes in India who have overcome multiple challenges both on and off the field and displayed immense individuality to succeed. These include national icons – heptathlete Swapna Barman, squash player Dipika Pallikal, boxer Simranjit Kaur and sprinter Hima Das who will be the leading voice of the campaign in India.

The launch of the VRCT jacket saw Swapna, Dipika and Simranjit lead a panel discussion where they spoke about their journey not only as athletes but also emphasised on staying true to themselves, which has played an important role in their success.

Being proud of her imperfections, Swapna Barman, Indian heptathlete said “Embrace your flaws and wear them like an armour so no one can use them against you. I believe my imperfections have been my biggest motivation to succeed. I’m so happy to be working with adidas on the adidas VRCT jacket that allows me to own and celebrate by imperfections.”

Present at the launch along with adidas ambassadors, Manish Sapra, Senior Marketing Director, adidas India, said: “adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.”

Staying true to its creators positioning, adidas extended an opportunity to consumers to become true creators with a specially curated evening with collaborators from various genres, celebrating individuality and self-expression. The consumers also engaged with a special ‘WeRepresent Zone’ where they customised their badges and got a chance to wear them on their VRCT jacket with pride.

Ensuring that the celebration of self-expression and individuality proliferates through various age groups and audiences, the brand is also customising unique badges for groups on WhatsApp, allowing consumers to co-create with their close ones and celebrate what they stand for as a group.

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KhelPlay Rummy ropes in actress Kajal Aggarwal as brand ambassador

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kajal aggarwal

New Delhi: Online gaming platform KhelPlay Rummy has roped in actress Kajal Aggarwal as its brand ambassador.

India’s online gaming industry is reported to generate a revenue of INR 11,900 cr by 2023 and is currently spurring at 22% CGAR by a KPMG report.

To boost this further, KhelPlay Rummy has a database of 30 lakh users and is striving to engage players and retain them by having an array of 10, 13, 21 and 27 cards rummy like pool, points, and deals.

KPR enables its users to break in the online sports gaming and play responsibly with real money.

KhelPlay Rummy is driven by the idea of customisation and focusing on the target audience being the people who have access to data and smartphone/computer.

Talking about the association Kajal Aggarwal said, “I, like any other Indian has been playing rummy recreationally for a while now. I am happy to officially be a part of KhelPlay Rummy who is one of the leaders in the online rummy space in India.”

Khel Group’s head of marketing Chaitanya Salunke said, “We are excited to have Kajal as the face of the brand as this will go a long way in improving the awareness of our brand and the game overall.

“Moreover, this affiliation will also help the people relate more with rummy and re-emphasise the fact that rummy is a skill-based game which offers fun & thrill at the same time. We are the rummy pioneers in India and look forward to many more users on KhelPlay Rummy’s thrilling platform.”

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Adidas launches Official Match Ball for FIFA 20 Global Series

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FIFA 20 Global Series Match Ball
EA SPORT FIFA 20 Global Series - Official Match Ball

New Delhi: Global sports apparel giant Adidas and Electronic Arts have unveiled the official match ball for the EA Sports FIFA 20 Global Series on the road to the FIFA eWorld Cup.

The match ball will debut on pitch during a competitive event at the FUT Champions Cup Stage I in November.

Speaking about the EA Sports FIFA 20 Global Series, Vice President of Global Brand Communications, Florian Alt said: “With the growth of eSports, we’re seeing a whole new category of athletes emerge, whose game requires a unique set of skills, training and mindset. We are just as committed to helping support their game, through innovative partnerships, specially designed products, as well as physical and mental training tools to help enhance their game.”

For ultimate realism, enhanced ball physics, featured in EA SPORTS FIFA 20, will be on full display with the EA SPORTS FIFA 20 adidas match ball. Enhancing the physical and digital connection even further, the ball will react differently to individual pitch types and stadium locations, such as turf, pristinely kept grounds or ravaged rainy fields. The ball’s shadow will also appear on screen to show the spin.

The adidas EA SPORTS FIFA 20 Global Series ball is available now and can be unlocked via FIFA Ultimate Team packs, or by watching the first FUT Champions Cup on 8th November. The digital ball will not be available to buy in physical form.

“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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Adidas unveils global ‘Tango League’ in Mumbai

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Former Indian Footballer, Robin Singh with local kids from Dharavi at the adidas Tango League in Mumbai

The initiative starts with 64 teams participating from across the city

New Delhi: After three editions in Delhi, global sportswear giant adidas has launched Tango League in Mumbai.

The initiative is conceived to boost the rising fever of football in India. The league was hosted at St. Andrew’s Football Turf in Bandra, Mumbai and saw 64 teams across 3 categories – Women/ Under 18/ Over 18/ battling in a five-a-side format taking the excitement quotient to a whole new level.

After gaining a remarkable fan base in Delhi, the brand brought the globally acclaimed concept to the Creators in Mumbai, giving the football freaks in the city a never seen before avenue to explore.

The league, is a celebration of the city’s street football culture and is an aim to encourage young talent to chase their passion for the game. The highlight of the league in Mumbai was the all women’s tournament which saw adidas further dial up its efforts of driving inclusivity and equal opportunity for all athletes, irrespective of gender.

Staying true to their belief of ‘changing lives through the power of sports’, adidas also hosted teams from Dharavi at the League thereby furthering their efforts to level the playing field.

Apart from enjoying a highly competitive and intense football tournament, young footballers also got to test their skills in the 1V1 Panna cage battles and 60-second skill circuits, which garnered a lot of attention amongst the players present there.

Present at the event, Indian footballer and adidas asset Robin Singh said: “The adidas Tango League is an extremely popular urban football concept in India and across the globe. I wish I had something like this when I was growing up in football. With brands like adidas coming forward and facilitating such grass root efforts, the league is a boost for city amateurs”

As the global leader in football, adidas continues to promote and nurture grass-root football in India by bringing innovative concepts to bring football closer to Indians. adidas Tango League serves as the most disruptive hunt for the amateur players that standout both on and off the pitch.

Commenting on the event, Manish Sapra, Senior Marketing Director, adidas India, said, “adidas understands its responsibility as the global leader in sports.

“We aim to work with and serve athletes of all skill levels. So whether it’s a young girl or a boy or a pro athlete, we want to inspire them through unique sport experiences to drive individual growth, helping create a better future.”

“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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