New Delhi: On Friday, adidas has announced a long-term partnership with Common Goal to maximize football’s contribution towards a more equitable and inclusive world. adidas has pledged 1% of its global net sales from footballs to Common Goal until 2023.
Common Goal was launched in 2017 when Juan Mata of Manchester United and Spain, pledged 1% of his salary to a collective fund that invests in high-impact community organizations that use football to empower young people. The collective has grown to almost 200 players and managers, including Serge Gnabry, Pernille Harder, Paulo Dybala, Timo Werner, Casey Stoney MBE and Jurgen Klopp.
The movement has generated over €3M and invested in football-based charities that support the United Nations Global Goals.
Common Goal CEO and co-founder, Jürgen Griesbeck acknowledged that the partnership with adidas will accelerate and measure a promise to fight racism and discrimination, power gender equality, foster mental well-being and promote LGBTQ+ inclusion through football.
“This partnership with adidas represents a shift in the football industry. Social impact has moved to a high priority for football stakeholders. adidas has shown its leadership by investing in Common Goal and together we can scale and accelerate football’s contribution towards the Global Goals. We believe that anything is possible if we work together as one team,” said Jürgen Griesbeck.
In the initial three-year period of the partnership, adidas and Common Goal will support grassroots community organizations across the globe, via a network of 140 high-impact football NGO’s in 90 countries.
Juan Mata co-founded Common Goal in 2017 and believes that anyone can reach their goals through solidarity, empathy and effort.
“I’ve been a part of the adidas family for many years and with Common Goal from the very beginning, so this collaboration is very special. This partnership will help us to use football as a force for good and come together to try and tackle social issues as one. This is really only the start. For me, team play is the most important thing and through solidarity, empathy and effort, I believe that anyone can reach their goals. Our ambition is to make Common Goal the biggest football club in the world, where everyone is welcome,” said Mata.
To join adidas and Common Goal at the starting line, fans can purchase a football at www.adidas.co.uk/balls for their 1% to be contributed toward social change causes.