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English Premier League, La Liga sign multi-year global partnership with Budweiser

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New Delhi: Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced multi-year partnerships with two of the top international football leagues, the Premier League and La Liga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game and connect to more football fans every year.

These new partnerships will activate across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe, a media statement said.

As the world’s most valuable beer brand**, the King of Beers will launch its global ‘Be A King’ campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership designed to celebrate the greatness of the players on the field and the cultural impact of the players off the field.

“We are excited to kick-off these long-term partnerships with the Premier League and La Liga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

La Liga President Javier Tebas added: “We’re committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

*Note: The agreement between Budweiser and LaLiga does not include Spain.

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KhelPlay Rummy ropes in actress Kajal Aggarwal as brand ambassador

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kajal aggarwal

New Delhi: Online gaming platform KhelPlay Rummy has roped in actress Kajal Aggarwal as its brand ambassador.

India’s online gaming industry is reported to generate a revenue of INR 11,900 cr by 2023 and is currently spurring at 22% CGAR by a KPMG report.

To boost this further, KhelPlay Rummy has a database of 30 lakh users and is striving to engage players and retain them by having an array of 10, 13, 21 and 27 cards rummy like pool, points, and deals.

KPR enables its users to break in the online sports gaming and play responsibly with real money.

KhelPlay Rummy is driven by the idea of customisation and focusing on the target audience being the people who have access to data and smartphone/computer.

Talking about the association Kajal Aggarwal said, “I, like any other Indian has been playing rummy recreationally for a while now. I am happy to officially be a part of KhelPlay Rummy who is one of the leaders in the online rummy space in India.”

Khel Group’s head of marketing Chaitanya Salunke said, “We are excited to have Kajal as the face of the brand as this will go a long way in improving the awareness of our brand and the game overall.

“Moreover, this affiliation will also help the people relate more with rummy and re-emphasise the fact that rummy is a skill-based game which offers fun & thrill at the same time. We are the rummy pioneers in India and look forward to many more users on KhelPlay Rummy’s thrilling platform.”

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Adidas launches Official Match Ball for FIFA 20 Global Series

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FIFA 20 Global Series Match Ball
EA SPORT FIFA 20 Global Series - Official Match Ball

New Delhi: Global sports apparel giant Adidas and Electronic Arts have unveiled the official match ball for the EA Sports FIFA 20 Global Series on the road to the FIFA eWorld Cup.

The match ball will debut on pitch during a competitive event at the FUT Champions Cup Stage I in November.

Speaking about the EA Sports FIFA 20 Global Series, Vice President of Global Brand Communications, Florian Alt said: “With the growth of eSports, we’re seeing a whole new category of athletes emerge, whose game requires a unique set of skills, training and mindset. We are just as committed to helping support their game, through innovative partnerships, specially designed products, as well as physical and mental training tools to help enhance their game.”

For ultimate realism, enhanced ball physics, featured in EA SPORTS FIFA 20, will be on full display with the EA SPORTS FIFA 20 adidas match ball. Enhancing the physical and digital connection even further, the ball will react differently to individual pitch types and stadium locations, such as turf, pristinely kept grounds or ravaged rainy fields. The ball’s shadow will also appear on screen to show the spin.

The adidas EA SPORTS FIFA 20 Global Series ball is available now and can be unlocked via FIFA Ultimate Team packs, or by watching the first FUT Champions Cup on 8th November. The digital ball will not be available to buy in physical form.

“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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Adidas unveils global ‘Tango League’ in Mumbai

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Former Indian Footballer, Robin Singh with local kids from Dharavi at the adidas Tango League in Mumbai

The initiative starts with 64 teams participating from across the city

New Delhi: After three editions in Delhi, global sportswear giant adidas has launched Tango League in Mumbai.

The initiative is conceived to boost the rising fever of football in India. The league was hosted at St. Andrew’s Football Turf in Bandra, Mumbai and saw 64 teams across 3 categories – Women/ Under 18/ Over 18/ battling in a five-a-side format taking the excitement quotient to a whole new level.

After gaining a remarkable fan base in Delhi, the brand brought the globally acclaimed concept to the Creators in Mumbai, giving the football freaks in the city a never seen before avenue to explore.

The league, is a celebration of the city’s street football culture and is an aim to encourage young talent to chase their passion for the game. The highlight of the league in Mumbai was the all women’s tournament which saw adidas further dial up its efforts of driving inclusivity and equal opportunity for all athletes, irrespective of gender.

Staying true to their belief of ‘changing lives through the power of sports’, adidas also hosted teams from Dharavi at the League thereby furthering their efforts to level the playing field.

Apart from enjoying a highly competitive and intense football tournament, young footballers also got to test their skills in the 1V1 Panna cage battles and 60-second skill circuits, which garnered a lot of attention amongst the players present there.

Present at the event, Indian footballer and adidas asset Robin Singh said: “The adidas Tango League is an extremely popular urban football concept in India and across the globe. I wish I had something like this when I was growing up in football. With brands like adidas coming forward and facilitating such grass root efforts, the league is a boost for city amateurs”

As the global leader in football, adidas continues to promote and nurture grass-root football in India by bringing innovative concepts to bring football closer to Indians. adidas Tango League serves as the most disruptive hunt for the amateur players that standout both on and off the pitch.

Commenting on the event, Manish Sapra, Senior Marketing Director, adidas India, said, “adidas understands its responsibility as the global leader in sports.

“We aim to work with and serve athletes of all skill levels. So whether it’s a young girl or a boy or a pro athlete, we want to inspire them through unique sport experiences to drive individual growth, helping create a better future.”

“Get more sports news, cricket news and football updates, log on to sportslounge.co.in. Follow us on Facebook or Twitter and Subscribe YouTube Channel.”

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