New Delhi: Firefox has launched its first of a kind concept store in New Delhi. The store is designed with an aim to provide an engaging, interactive and immersive experience to the consumers.
Some interesting aspects about this new store include the “Find My Bike App” designer to assist walk-ins to find the perfect bike(s) as per their individual need. The “Virtual Bike Simulator” allows the rider to experience the ride quality, posture and aspects of performance and comfort.
Another unique talking point is the ‘Social Wall’ which is a dynamic screen displaying the experiences of Firefox customers across India which they share in the form of tweets or Instagram stories. To sum it all this is one bike store you must visit irrespective of you being a beginner, amateur or professional biker.
Sukanta Das, CEO, Firefox Bikes said, “We at Firefox are very excited to announce the launch of our first exclusive experiential store in the capital city. The new store is equipped with innovative digital activations which will create a new exciting experience for the customers.”
This store is located at Pitampura, New Delhi and is spread over a sprawling 1400 sq. feet.