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IPL 2019 was the most viewed edition, courtesy broadcasters STAR Network

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462 million watched the 12th edition of the IPL on the STAR Network

Mumbai: With nail-biting last-ball thrillers and multiple last-over finishes, the 12th season of the IPL has been an absolute treat for cricket fans. Viewership records have been smashed out of the park with STAR Network broadcasting the tournament in eight languages, witnessing an overall reach increase of 12% from last year. Television viewership reached a phenomenal 27.3 mn* average impressions registering a growth of 15%* setting a tournament viewership record. The total reach for IPL 2019 stood at a mammoth 462 million. The total consumption increased from 300 billion minutes to 338 billion minutes making it the highest ever in IPL history!

Regional growth story in numbers

 

Target Set

IPL 2019 Growth compared to IPL 2018
Consumption

(Bn minutes)

Tournament Reach

(in million)

 

Consumption

 

Tournament Reach

India 338 462 13% 12%
HSM 234 287 14% 17%
South 104 175 10% 3%

Personalising the experience with dedicated new regional sports channels, curated content for all members of the family, an exciting campaign and a host of innovative programming initiatives fueled growth across consumer segments, especially amongst kids and women.

Growth per demographic

BARC OVERALL IMPRESSIONS KIDS

(2-14 years)

FEMALES

(15+ years)

MALES

(15+ years)

Average Impressions*

(in million) Full Tournament

 27.3 4.3 9.8 13.2
% Growth in 2019 (vs 2018 SPLY)**  15% 27% 14% 11%

Commentating on the success, Gautam Thakar, CEO, Star Sports said, “I am delighted that VIVO IPL 2019 was the biggest ever! This year, the strong regional strategy of having four independent dedicated language channels in Tamil, Telugu, Bangla and Kannada, the Select Dugout and Super Funday feed contributed immensely to the increased reach of IPL. The exciting Summer of Cricket on our network began with a spectacular IPL and will continue with the upcoming ICC Cricket World Cup. On behalf of the Star Sports Network, I would like to thank all stakeholders who have contributed to make IPL 2019 a grand success.”

Game Ne Banaya Name

True to what IPL is known for, the 2019 edition saw some Game Banayega Name moments with the rapid rise of some of the best Indian talent. Be it the gutsy Riyan Parag, or the youngest IPL captain this season Shreyas Iyer, or the coming of age performances by Prithvi Shaw and Shubman Gill or the spin twins Rahul Chahar and Shreyas Gopal–these names have left the Indian selectors spoilt for choices. The tournament provided these players a perfect platform – where opportunity truly met talent.

Personalising the experience for fans

After the tremendous response to a reimagined IPL last year, STAR upped the ante for broadcast of the 12th edition. The Select Dugout 2.0 for example continued to be a fan favourite as new experts, deeper analysis and more live demos ensured core cricket fans stayed ahead of the game. Those who preferred to dabble with humour, entertainment and fun were in for a treat as every Sunday was turned into a Super Funday. The feed saw kids as anchors and presenters interviewing some cricketers and Bollywood personalities. The Super Funday feed was viewed by 160 million people.