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Kaizzen sweeps sports category at ET Brand Equity Kaleido Awards 2020

Sports Lounge Staff




New Delhi: Kaizzen won four awards at the prestigious ET Brand Equity Kaleido Awards 2020, including a clean sweep of Gold, Silver and Bronze awards in the “Best Campaign in Sports” category, for its client and globally renowned sportswear brand– adidas. Kaizzen also won the Silver award for “Best Campaign in Professional Services” for its client and renowned law firm – Lakshmikumaran & Sridharan.

Out of the 4 shortlisted entries, Kaizzen bagged the Gold award for their campaign – ‘adidas – rebuilding the sporting spirit of Kashmir through football’; Silver award for their campaign – ‘adidas – Run for the Oceans’; Bronze award their campaign – ‘adidas – changing the lives through the power of sports’; Silver award for their campaign – ‘L&S – The Lawyered Way!’ in the category ‘Best Campaign in Professional Services’.

Commenting on the occasion, Vineet Handa, CEO & Founder, Kaizzen said, “It is very rare that an Agency wins all three awards in a single category and we are humbled and honoured to be part of this select list. In addition to being a full-service multi-sector agency, we also offer strong expertise in sports, with a specialist team including former sports journalists.

The awards are a recognition of executing campaigns for clients that have made a measurable difference to their business and communication goals and come as great news for us in these challenging times. While times are tough, we remain committed to constantly seeking opportunities for our clients and providing them with the best counsel and service”.

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