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Kapil Dev-backed Apne11 launched, more fantasy sports leagues in the pipeline



L-R: Apne11 CEO Akshay Jaggi, Founder Ratul Sethi and 1983 World Cup-winning captain Kapil Dev at the launch of the Apne11 fantasy gaming app in New Delhi.

New Delhi: It’s raining fantasy leagues in the country. Banking on the success of fantasy cricket leagues like Dream11, MyTeam 11, Howzat and many more, a new fantasy app—Apne11—was launched here on Wednesday with the backing of 1983 World Cup-winning captain Kapil Dev.

Armed with the tagline #HunarJeetega, this unique fantasy sports platform gives every fan the opportunity to put his/her knowledge to test by choosing their own dream team from amongst the players on the actual field and be awarded points in accordance with the performance of the selected team combination. Based on the tally of points, the Apne11 user with the greatest score is declared the winner.

Expressing his views on the launch, Apne11 founder Ratul Sethi said, “The gaming industry is undergoing a revolution and with one of the world’s largest youth population, India is poised to become one of the world’s leading markets in the gaming sector. Taking forward the same vision we want to make daily fantasy sports game experience simpler & reach tier 2 and tier 3 cities. Our endeavor is to unite India in coming together to celebrate sports in the country.”

“While cricket and football is at the forefront of our current product design, we look forward to bringing all sports on one platform in the coming years.“he added.

With the number of online gamers to go up-to ten crores in a year’s time, All India Gaming Federation CEO Roland Landers said, “The Indian market is the fastest-growing fantasy sports market in the world, the market is projected to touch $5 billion in the next two years. As a game of skill, Apne11 connects the user with a platform where they can exhibit their knowledge and expertise of the game to win big”

Present at the launch, legendary cricketer and brand advisor for Apne11, Kapil Dev said, “I am thrilled to be associated with Apne11 as it will present an open opportunity for millions to compete against one another and have the chance to connect with sports on an even deeper level than before.”

L-R: Apne11 CEO Akshay Jaggi, Founder Ratul Sethi, Brand Advisor and legendary cricketer Kapil Dev and All India Gaming Federation CEO Roland Landers at the launch of Apne11 fantasy cricket gaming app in New Delhi on Wednesday.

Asked to name his all-time XI, Kapil could only manage to say that “it is a tough task, I keep losing to kids 11-12 years of age in fantasy games” and later after much persuasion the former cricketer said that 2011 World Cup hero Yuvraj Singh will definitely be part of it.

With three Group games already over for most teams in the ICC Cricket World Cup, the gaming app did miss the chance of capitalising on the pre-tournament buzz. However, when probed about the delay in the launch, Kapil summarised the reason saying “better late than never”.

Meanwhile, the gaming app will offer 100 per cent cash bonus deposits to new users and a one-of-its-kind opportunity to compete against the Haryana Hurricane by participating in the Kapil League. The highest scorer on Kapil’s leaderboard will stand a chance to win INR 25 Lacs! Further, 5 lucky winners will also get a chance to meet the legend himself.

Expressing his excitement, Apne11 CEO Akshay Jaggi said, “Fantasy sport has seen a massive growth in the country. If you see the last four years, the revenues have doubled. There’s a lot of audience that is captive. By 2020, there will be 400 million android users in the country. Only 5 per cent of the market is playing fantasy leagues at the moment. Just 15 per cent out of the 30 per cent active android users are into fantasy sports. If you equate 15 per cent out of 400 million, it will be a huge number. This is why we decided to launch Apne11. The aim of Apne11 is to be the No. 1 platform with the best experience ever.”

“If you want to launch any fantasy sports app in India, it has to be cricket as it is treated as a religion here. But it does not restrict you in making it into a bigger platform and catering to a wider audience. Our target sports are cricket and football. We want to launch fantasy football—the 11league—just before the start of the English Premier League (EPL), preferably in July. Hopefully, we will also get into other sports thereafter including Olympic sports,” Akshay said.

Smelling Coffee

Akshay has had a diversified background before becoming part of Apne11. From manufacturing roasted coffee in Indonesia to being part of TV production and Virtual Reality space, Akshay has seen it all. “I am actively involved in coffee—freshly roasted coffee is picking up in India. This is a unique concept that many people are unaware of. The East is adopting coffee and the West is adopting tea. With cultures mixing up, coffee will be a big thing in India especially manually cultivated, roasted coffee and speciality grains etc.,” he said.

“At one time we didn’t know what coffee beans were like and now I am into curing coffee from Indonesia. In India, we have vertically integrated into roasting coffee,” he signed off.

Here’s hoping Apne11 doesn’t get lost in a plethora of fantasy gaming apps and maintains its uniqueness throughout.

Brand Lounge

Adidas launches Official Match Ball for FIFA 20 Global Series



FIFA 20 Global Series Match Ball
EA SPORT FIFA 20 Global Series - Official Match Ball

New Delhi: Global sports apparel giant Adidas and Electronic Arts have unveiled the official match ball for the EA Sports FIFA 20 Global Series on the road to the FIFA eWorld Cup.

The match ball will debut on pitch during a competitive event at the FUT Champions Cup Stage I in November.

Speaking about the EA Sports FIFA 20 Global Series, Vice President of Global Brand Communications, Florian Alt said: “With the growth of eSports, we’re seeing a whole new category of athletes emerge, whose game requires a unique set of skills, training and mindset. We are just as committed to helping support their game, through innovative partnerships, specially designed products, as well as physical and mental training tools to help enhance their game.”

For ultimate realism, enhanced ball physics, featured in EA SPORTS FIFA 20, will be on full display with the EA SPORTS FIFA 20 adidas match ball. Enhancing the physical and digital connection even further, the ball will react differently to individual pitch types and stadium locations, such as turf, pristinely kept grounds or ravaged rainy fields. The ball’s shadow will also appear on screen to show the spin.

The adidas EA SPORTS FIFA 20 Global Series ball is available now and can be unlocked via FIFA Ultimate Team packs, or by watching the first FUT Champions Cup on 8th November. The digital ball will not be available to buy in physical form.

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Brand Lounge

Adidas unveils global ‘Tango League’ in Mumbai



Former Indian Footballer, Robin Singh with local kids from Dharavi at the adidas Tango League in Mumbai

The initiative starts with 64 teams participating from across the city

New Delhi: After three editions in Delhi, global sportswear giant adidas has launched Tango League in Mumbai.

The initiative is conceived to boost the rising fever of football in India. The league was hosted at St. Andrew’s Football Turf in Bandra, Mumbai and saw 64 teams across 3 categories – Women/ Under 18/ Over 18/ battling in a five-a-side format taking the excitement quotient to a whole new level.

After gaining a remarkable fan base in Delhi, the brand brought the globally acclaimed concept to the Creators in Mumbai, giving the football freaks in the city a never seen before avenue to explore.

The league, is a celebration of the city’s street football culture and is an aim to encourage young talent to chase their passion for the game. The highlight of the league in Mumbai was the all women’s tournament which saw adidas further dial up its efforts of driving inclusivity and equal opportunity for all athletes, irrespective of gender.

Staying true to their belief of ‘changing lives through the power of sports’, adidas also hosted teams from Dharavi at the League thereby furthering their efforts to level the playing field.

Apart from enjoying a highly competitive and intense football tournament, young footballers also got to test their skills in the 1V1 Panna cage battles and 60-second skill circuits, which garnered a lot of attention amongst the players present there.

Present at the event, Indian footballer and adidas asset Robin Singh said: “The adidas Tango League is an extremely popular urban football concept in India and across the globe. I wish I had something like this when I was growing up in football. With brands like adidas coming forward and facilitating such grass root efforts, the league is a boost for city amateurs”

As the global leader in football, adidas continues to promote and nurture grass-root football in India by bringing innovative concepts to bring football closer to Indians. adidas Tango League serves as the most disruptive hunt for the amateur players that standout both on and off the pitch.

Commenting on the event, Manish Sapra, Senior Marketing Director, adidas India, said, “adidas understands its responsibility as the global leader in sports.

“We aim to work with and serve athletes of all skill levels. So whether it’s a young girl or a boy or a pro athlete, we want to inspire them through unique sport experiences to drive individual growth, helping create a better future.”

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Brand Lounge

CEAT signs bat endorsement deal with cricketer Shreyas Iyer




 New Delhi: CEAT Ltd, a leading Indian tyre manufacturer has signed a bat endorsement deal with Indian Cricket’s rising star ‘Shreyas Iyer’. Shreyas will now be a valuable addition to the team CEAT, which boasts of stars like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur. The CEAT logo will be prominently donned on the bats used by the agile right-hander in all formats of the game henceforth.

Commenting on the latest development, Anant Goenka, Managing Director, CEAT Ltd, said, “With IPL and CEAT Cricket Awards, we continue to believe in Cricket’s ever growing popularity. We are delighted to have Shreyas Iyer on board, representing our brand across all formats of cricket. We welcome him to the CEAT family and hope that he continues to succeed on and off the field.”

Speaking on the occasion, Shreyas Iyer said, “It is my pleasure to be associated with CEAT that has always supported and boosted cricket in the country. I am looking forward to this longstanding relationship with CEAT and continuing to excel in the game, making many more great memories on the field.”

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