New Delhi: Online gaming platform KhelPlay Rummy has roped in actress Kajal Aggarwal as its brand ambassador.
India’s online gaming industry is reported to generate a revenue of INR 11,900 cr by 2023 and is currently spurring at 22% CGAR by a KPMG report.
To boost this further, KhelPlay Rummy has a database of 30 lakh users and is striving to engage players and retain them by having an array of 10, 13, 21 and 27 cards rummy like pool, points, and deals.
KPR enables its users to break in the online sports gaming and play responsibly with real money.
KhelPlay Rummy is driven by the idea of customisation and focusing on the target audience being the people who have access to data and smartphone/computer.
Talking about the association Kajal Aggarwal said, “I, like any other Indian has been playing rummy recreationally for a while now. I am happy to officially be a part of KhelPlay Rummy who is one of the leaders in the online rummy space in India.”
Khel Group’s head of marketing Chaitanya Salunke said, “We are excited to have Kajal as the face of the brand as this will go a long way in improving the awareness of our brand and the game overall.
“Moreover, this affiliation will also help the people relate more with rummy and re-emphasise the fact that rummy is a skill-based game which offers fun & thrill at the same time. We are the rummy pioneers in India and look forward to many more users on KhelPlay Rummy’s thrilling platform.”