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Real Kashmir launches an ubercool campaign inspired by new fans

Sports Lounge Staff




New Delhi: Global sportswear giant adidas and I-League club Real Kashmir FC unveiled the new design of the club’s 2019-2020 home jersey dedicating it to fans of the club on Friday.

The new colours are an ode to the ‘unreal’ fans of Real Kashmir who have made it one of the most loved clubs across the country.

Last season, adidas announced its partnership with RKFC with an aim to inspire positive change by narrating the story of the ‘Snow Leopards’, as the club is popularly known.

The campaign rides on the insight, rather a unique trend, where fans of opponent clubs started cheering for Real Kashmir FC, as it became the second favourite club of opponent fans on social media.

Fans from across India joined in conversations both on-ground and on social media to lead the voice of positivity.

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RKFC owner Sandeep Chattoo said, “This is such a cool campaign to celebrate all the new fans who have started supporting us in our journey. When we saw the campaign for the first time, we absolutely fell in love with it. It beautifully brings together the various sentiments of numerous fans across the country.”

“Our journey with Real Kashmir has been unimaginable, unthinkable and unbelievable. Gets summarised in just one word ‘Unreal’. This campaign is dedicated to the Unreal Fans of Real Kashmir who may support other clubs but hold a soft corner for the snow leopards,” adidas India’s senior marketing director Manish Sapra said in a release.

The new season jersey has been carefully crafted, “Create. Believe. Inspire” written on the neck at the back, inspiring every individual to make a difference in their game, life and world.

This season the yellow home jersey is accessible to the fans, available only in limited quantities across select adidas stores and online on starting from 21st Nov 2019, is built with adidas Climalite fabric and has the iconic adidas 3-stripes on the shoulder.

Aneesh Jaisinghani, ECD, Cheil India, “Last year, the first timers, Real Kashmir Football Club team, received huge success and with that we observed a never-seen before trend on social media! The die-hard fans of opponent clubs began following and cheering for RKFC.”

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